Outsourcing your digital marketing needs can be a confusing affair. You have to find an agency that can align its expertise with your brand, and they should be offer the right mix of services. When you hire a full service digital marketing agency, you can expect expertise in four basic aspects –
- SEO or search engine optimization
- SEM or search engine marketing
- SMM or social media marketing
- ORM or online reputation management
Even if you don’t have the resources to spend on other forms of paid marketing right away, you should definitely focus on these four strategies. It is also essential to check the way a company works on SEO, because any black or grey-hat strategy can get your website penalized. How the concerned agency mixes paid and organic promotional tactics for your digital marketing needs is something to consider.
We strongly recommend that you discuss your brand goals with the concerned agency in detail, and ask them for a plan. An experienced and known digital marketing company will never shy away from discussing their approach to the job, and you can expect to get an estimate in advance for the job, typically paid at once or every month on a fixed basis.