SMS marketing for SME businesses offers several unique advantages over other marketing channels, such as email or social media. Yet, many business owners overlook the value of using text messages for marketing. Here are the top reasons to include SMS marketing in your marketing approach.
- Boost Conversion Rates
Adding SMS marketing to your marketing strategy may boost conversion rates. SMS marketing can replace standard sign-up forms on landing pages to simplify the process of opting into your mailing list.
Giving your audience a simpler way to join your mailing list may result in higher conversions. Many people do not want to go through the process of filling out a sign-up form.
In fact, using more than five form fields in a sign-up form significantly decreases the number of people willing to fill out the form.
Allowing users to sign-up via SMS message is easier and less intrusive, which should result in greater conversions.
- Reach a Wider Audience
SMS marketing can increase your reach. More people have access to cellular service compared to stable, at-home Internet service.
One study determined that over 91% of people in the world own cell phones. However, only about 65% of the population has internet access. You do not need Internet connectivity to send a text message to a customer, making it the most reliable way to connect with your audience.
- Enjoy Higher Open Rates
Text messages often have a higher open rate compared to emails. Many people read every text message but may overlook emails from a name that they do not immediately recognize.
SMS text marketing has an average open rate of 98%. The average open rate for emails is only about 20%. Getting more people to read your messages helps you get more out of your marketing efforts.
- Increase Your Marketing ROI
Implementing SMS marketing in your overall marketing approach may increase your return on investment (ROI).
Increasing the conversion rates on your landing pages and the open rates of your messages encourages more people to take you up on your offers.
- Access to Cost-Effective Marketing
SMS marketing services are often very cost-effective. You can send bulk messages and interact with customers via text at a fraction of the price of other marketing methods. You can enhance your marketing efforts without exceeding your budget.
